The Shopper Marketing Revolution  - LIVE in London

6th July, 2016   |  London, UK

For the first time in the UK, the authors of "The Shopper Marketing Revolution" bring their tools, practices and experience to a one-day interactive workshop. 

Learn how to truly integrate 'shopper' into marketing

See how brands have leveraged shopper insights to step-change growth

Define how changes in shopping behaviour will affect your brands in the future

Work with the experts and explore how you can enhance your shopper marketing strategies

Mike Anthony

Toby Desforges

Integrating the 'shopper' into marketing:

  • The shopper marketing imperative
  • The integration opportunity
  • The five-step Total Marketing process

Leveraging shopper insights for growth - including case studies:

  • The impact of smart shopper segmentation (consumer electronics)
  • Targeting different shoppers on different trips (dairy)
  • Understanding and leveraging the impact of online on shopping behaviour (infant nutrition)
  • Refocusing in-store offers based on shopper missions and habits (soft drinks)

Lunch and networking

The age of e-commerce: responding to changing shopper habits:

  • The fragmented shopping basket
  • Retail in 2020
  • The viable omnichannel: dynamic channel management

9:00-10:30

10:45-12.15

13:30-15:00

12:15-13:30

AGENDA

THE SPEAKERS

ABOUT THE EVENT

© Copyright 2016 engage limited

The Marriott Kensington, London, United Kingdom

Breakout One: Mike Anthony:

  • Carving out shopper insights: the and science of insight creation; the insight process, and more insight cases

​Breakout Two: Toby Desforges

  • Optimizing shopper marketing investments, the financial opportunity, and strategies to deliver profitable shopper engagement

Networking over a casual drink  with Mike and Toby 

15:15-16:45

1700:18:30

"Deeply Insightful..."

"Blend strategic thinking with incredible energy ..."

"Engaging and informative.."

"Dynamic presenters, brilliant style..."

Please correct the following errors: